WESTIN
Services provided:
- Logistics
- Printing
- Offset Printing
- Digital Printing
Centralized Production for Westin Hotels' Printed Collaterals in LATAM & Caribbean
Grupo Regio is proud to share the success story of our recent collaboration with Westin Hotels in Latin America and the Caribbean.
As a Marriott International partner, we manage the production and distribution of the printed collaterals across multiple properties in Latin America and the Caribbean. The goal was to ensure consistency in branding guideline, quality, and timely delivery while minimizing costs and operational complexity.
Grupo Regio implemented a centralized production model at our headquarters in Cancún, Mexico. This strategy allowed us to maintain strict quality control standards and ensure uniformity across all printed materials. Our approach included the following key steps:
1.- Design and Prepress Coordination:
- Collaborated closely with Westin’s branding team to finalize designs that adhered to their global standards.
- Took charge of translating all materials into Spanish and English to cater to the diverse audience in the region.
- Ensured all files were prepped and optimized for seamless production.
2.- High-Quality Printing:
- Utilized state-of-the-art offset and digital printing technologies to produce a wide range of materials, including brochures, menus, hangers, coasters, notepads and in-room guides.
- Ensured that all colors, materials, and finishes were perfectly aligned with Westin’s original brand book, printing on the specified original paper to maintain authenticity.
- Used FSC-certified papers, aligning to Westin’s commitment to environmental sustainability.
3.- Custom Packaging and Logistics:
- Designed bespoke packaging solutions to protect materials during transit.
- Ensured packaging and fulfillment for hotels in Mexico in Puerto Vallarta, Mexico City, Cozumel and international hotels like St. Thomas, Panama, the Dominican Republic, and Miami, optimizing each shipment for cost-effectiveness.
- Ensured full compliance with customs regulations for each destination, navigating complex requirements to prevent delays and additional costs.
4.- Scalable Production:
- Developed a scalable process to accommodate future reorders.
The Results
- Consistency Across Properties: All Westin hotels received materials that were identical in quality and branding, reinforcing their strong brand identity.
- Cost Efficiency: Centralized production reduced overall costs by consolidating efforts and optimizing shipping routes.
- Timely Deliveries: Despite the geographic diversity of the destinations, all shipments arrived on schedule, meeting the operational needs of each hotel.
Looking Ahead This project has cemented Grupo Regio’s reputation as a trusted partner for the hospitality industry. We are excited to explore more opportunities to bring our expertise to other brands and industries, further expanding our impact in LATAM and the Caribbean.
For more information about our services or to start your next project with Grupo Regio, contact us today!
