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JW Marriott St. Maarten
JW Marriott, a globally recognized luxury hotel chain, was in the process of opening its new hotel in St. Maarten. Part of the challenge to ensure brand standardization involved developing a wide variety of printed collateral, from welcome cards, key holders, and informational brochures to internal signage, restaurant menus, and menu holders. Each material needed to reflect the elegance and sophistication of the JW Marriott brand.
The project posed three significant challenges:
- Updated Translations: Ensuring that each printed piece was correctly translated and updated in multiple languages to cater to the hotel’s diverse international clientele.
- Acquisition of Special Papers and Print Quality: Obtaining the various types of high-quality paper necessary to meet JW Marriott’s standards, especially those with special finishes and textures, as well as achieving impeccable print quality for each piece.
- Shipping Logistics: Efficiently and safely transporting all printed materials to the island of St. Maarten, facing potential logistical and customs complications.
Our process to successfully complete the project involved five fundamental phases:
- Consultation and Planning: We worked closely with the JW Marriott team to understand their needs and design proposals that reflected the brand’s luxury image.
- Translation and Updating: Our team of professional translators and graphic designers worked hand-in-hand with JW Marriott’s marketing team to ensure each printed piece was correctly translated and updated in multiple languages.
- Offset and Digital Printing: We used state-of-the-art offset and digital printing technologies to guarantee quality and color fidelity in each piece.
- Special Finishes: We implemented premium finishes such as hot stamping and textured varnishes, as well as embossing and debossing to add a touch of elegance and sophistication to the printed materials.
- Shipping Logistics: We developed a detailed logistics plan to ensure the safe and timely delivery of the printed materials to the island of St. Maarten.