JW Marriott St. Maarten
JW Marriott, a globally recognized luxury hotel chain, was in the process of opening its new hotel in St. Maarten. Part of the challenge to ensure brand standardization involved developing a wide variety of printed collateral, from welcome cards, key holders, and informational brochures to internal signage, restaurant menus, and menu holders. Each material needed to reflect the elegance and sophistication of the JW Marriott brand.
The project posed three significant challenges:
- Updated Translations: Ensuring that each printed piece was correctly translated and updated in multiple languages to cater to the hotel’s diverse international clientele.
- Acquisition of Special Papers and Print Quality: Obtaining the various types of high-quality paper necessary to meet JW Marriott’s standards, especially those with special finishes and textures, as well as achieving impeccable print quality for each piece.
- Shipping Logistics: Efficiently and safely transporting all printed materials to the island of St. Maarten, facing potential logistical and customs complications.
Our process to successfully complete the project involved five fundamental phases:
- Consultation and Planning: We worked closely with the JW Marriott team to understand their needs and design proposals that reflected the brand’s luxury image.
- Translation and Updating: Our team of professional translators and graphic designers worked hand-in-hand with JW Marriott’s marketing team to ensure each printed piece was correctly translated and updated in multiple languages.
- Offset and Digital Printing: We used state-of-the-art offset and digital printing technologies to guarantee quality and color fidelity in each piece.
- Special Finishes: We implemented premium finishes such as hot stamping and textured varnishes, as well as embossing and debossing to add a touch of elegance and sophistication to the printed materials.
- Shipping Logistics: We developed a detailed logistics plan to ensure the safe and timely delivery of the printed materials to the island of St. Maarten.
Transat
Transat, a global company based in Canada, faced the challenge of maintaining a consistent brand image across all its destinations.
Standardizing its sales materials was crucial to ensure that the brand experience was just as spectacular on Caribbean beaches as it was in its home country.
Grupo Regio’s experience in the tourism market made it the natural choice to collaborate in this new phase of brand standardization. Grupo Regio undertook the task of selecting papers, obtaining the official Pantone colors of the brand’s graphic identity, and sending samples to the corporate office in Canada for pre-approval prior to the production phase.
This included offset printing for destination maps, custom folders, planners, brochures, operational formats, and promotional flyers, as well as large-format production of visual elements for over 200 modules, including banners, totems, promotional flags, tent cards, and 3D letters.
Finally, Grupo Regio faced the challenge of ensuring that each graphic material reached its destination in a timely manner and in optimal conditions. Careful packaging of each material and strategic planning of shipping routes were carried out to deliver the materials to Cancun, Puerto Vallarta, Jamaica, the Dominican Republic, and Cuba.
Cirque Du Soleil JOYÀ
We work with their brand, their image and advertising with precise attention in the messages and the graphic line, always using quality materials. We work with conventional and digital media: printing, billboards, social media and more. A project to position the brand.