From the precision of oset and the versatility of digital presses to the innovation of atbed plotters, each printing technique became a unique tool
to embody the elegance of the St. Regis brand.
Finishing techniques such as embossing, debossing, hot stamping, spot varnish, cold and hot lamination, laser engraving, stitching, among others,
were applied. These techniques helped ensure the creation of truly exclusive pieces.
Conclusions:
The key to success was a profound understanding of the St. Regis brand identity and close collaboration between Grupo Regio and the hotel team. Flexibility and responsiveness were instrumental in achieving results, ensuring a timely and well-executed delivery.
With projects like this, Grupo Regio continues to develop its ability to transform creative concepts into tangible realities.
Welcome to our blog where we will narrate how Grupo Regio collaborated with the Hotel St. Regis Kanai Riviera Maya in the realization of two
emblematic projects:
– Production of printed collateral.
– Production of the menu covers for the hotel’s restaurants.
The challenge lay in merging the unique aesthetic of St. Regis with the application of high-quality nishes, working with the original brand’s raw materials, and maintaining precise coordination between suppliers, design team, production, and deliveries.
The implementation process involved close collaboration between Grupo Regio’s designers and the hotel’s marketing team. Tests and reviews were conducted to ensure that each printed piece met the quality standards of the St. Regis brand.
The decision to use dierent printing technologies was based on the complexity of the elements to be printed and the pursuit of specic results in terms of quality, customization, and cost.
