In the hospitality industry, brand identity not only shapes a company’s image but also defines the customer experience from the very first visual contact. Hyatt Vivid, a new brand that combines luxury with contemporary design, aimed to capture this exclusive essence in every detail of its printed communications. The objective was clear: to create materials that reflected sophistication and style, ensuring an impeccable presentation at launch.
The Challenge
As an emerging brand, Hyatt Vivid required a wide range of printed materials to encapsulate its unique essence. From elegant menus and corporate stationery to striking decorative graphics for interiors, every element needed to communicate its promise of luxury and modernity. The challenge lay in balancing diverse production needs: both high and low print volumes, and the customization of products based on specific uses. This required a strategic partner capable of delivering flexible, high-quality solutions without compromising on excellence or deadlines.
The Solution: Innovation in Offset and Digital Printing
To meet Hyatt Vivid’s high standards, Grupo Regio designed a comprehensive solution that combined the best of both worlds: the precision of offset printing and the versatility of digital printing.
Offset Printing: Ideal for large volumes, offset printing ensured impeccable and consistent image quality across all materials, from brochures and order pads to luggage tags and decorative overlays. This technology provided an optimal balance between cost and quality, ensuring uniformity in colors and details.
Digital Printing: For smaller, highly customized runs, Grupo Regio relied on advanced digital technology. This approach was crucial for producing specific materials such as personalized menus, travel guides, and business cards, allowing for quick adaptations to client needs without compromising quality or delivery timelines.
The success of this project highlights Grupo Regio’s ability to address the complex needs of a brand like Hyatt Vivid through customized, high-level printing solutions. By combining offset and digital printing technologies, Grupo Regio not only delivered exceptional products but also reaffirmed its leadership in the graphic industry for the hospitality sector, contributing to the impeccable presentation of a brand that redefines modern luxury.
